“The German consumer association Verbraucherzentrale Hamburg has determined that the composition of Nutella has been quietly changed. In fact, the Italian chocolate giant Ferrero has reportedly added more skimmed milk and more sugar to its famous hazelnut spread. However, there’s no need to panic because the world’s most consumed spread still maintains its texture and taste.”
Perhaps your taste buds didn’t notice this transformation! Nevertheless, the Italian agri-food brand Ferrero has indeed altered the recipe of the iconic Nutella!
A subtle change that doesn’t go unnoticed !
Verbraucherzentrale Hamburg was alerted by a slight change in the color of Nutella. Observing that the color of the spread seemed lighter than usual, the association closely examined the label on the jar… The result? They were right! By focusing on the composition of Nutella, they discovered that the sugar content in the spread had increased from 55.9% to 56.3%. That’s not all; skimmed milk powder had also increased from 7.5% to 8.7%. As for the famous palm oil, it still remains in the recipe.
Following this observation, the association claims that the cocoa content of Nutella has fallen in the list of ingredients. Thus, they accuse the Italian confectionery giant of wanting to reduce its costs by favoring powdered milk and sugar, which are cheaper than cocoa.
Texture and taste unchanged, as well as quality
In an interview with ‘Les Echos,’ Ferrero explains that they made these adjustments to adapt their product to the taste of their consumers. The company even claims that this transformation does not alter the texture and flavor of Nutella in any way. It should be noted that this is not the first time the company has been criticized for the composition of its spread. This is due to the high levels of fat and sugar it contains. Indeed, the significant presence of palm oil in this food is criticized for its health and environmental impacts.